News and Events

Innovation Session with Ducati and Lamborghini    

Deloro Stellite, an international manufacturer synonymous with technical innovation and a long term OIS (Open Innovation Search) client of Strategic Allies Ltd, asked us to prepare a customised Innovation Workshop to introduce the concept of non technical innovation to its senior management and stakeholder team. The view from the client was that although technical innovation happened daily in the company, the wider concept of innovation, e.g. in the service offering, the business process and the customer interaction was not recognised and to further differentiate itself from its competition and build its position it had to deliver something extra for its clients. Could we help?

Given the workshop was to be in the beautiful city of Bologna , Italy , how could we turn this down? We roped in our mates at Impact Innovation and set off.... but would we get to see any of the city?

Fifteen senior managers and directors came to Italy and over the course of two and a half very intense days we explored where the client thought it was on the innovation spectrum, where it wanted to be and most importantly..... a vision for the future and how to achieve it! The session was full of debate, some challenging conversations and working together to form a common consensus. Everyone worked really hard and it concluded with the development of a plan for the next steps, which they are working on right now.

With innovation focussed factory visits to complement the workshop materials, to Ducati and Lamborghini, (very exotic) the session was practical and enjoyable.

Ducati

What did the client think? Well Danie De Wet, VP Technology & Business Development, said "John & his team were able to tailor the content to the specific needs of our company, and stimulated the innovation process with thought-provoking ideas and concepts. We realised that product innovation alone is not enough, we also need to have a more innovative approach to understand the needs of the end-users, in other words, our 'customer's customer'. We are committed to developing this to its full potential with SAL's help."

And we all got to see how the other half drives!

The workshop was a derivative of our Innovation Road Mapping service where we work with our clients to optimise and refocus where necessary, the innovation process within the company culture, to ensure they gain maximum benefit from their internal expertise and resources.